Fashion is a fun industry to work in. It’s fun to wear, it’s fun to style and it’s fun to photograph. For me, it’s very important to make sure the fashion I’m involved in is “clean” – good for the environment and good for the fashion industry workers, ie. Environmentally and socially sustainable. Following recent disasters like the Rana Plaza Disaster, in which thousands of garment workers in Bangladesh were killed and injured, and yesterday’s footwear factory fire in the Philiipines in which 72 were killed, the industry is shifting and consumers are beginning to demand more transparency of the supply chain and more ethical fashion industry practices. Fashion Revolution is one organisation doing amazing things to advance this important movement. Photography plays a major role in promoting sales of products in the fashion industry. Being an Eco Photographer is important to me. It means I support the ethical brands that are part of this fashion revolution. These are often new, grass roots labels who are building a name for themselves from the ground up. Australian sunglasses brand, Chief Eyewear are one such brand that I had the pleasure of working with. Their bamboo sunglasses are high quality and […] Read More
There are some labels in the fashion industry that go to extreme lengths to ensure that the products they are offering consumers are as ethical as possible. My most recent discovery of a brand of this kind is Wild Tussah, a grass roots label creating high quality products with great care and respect for all involved in the production process, from artisan to customer. As stated proudly on their website, “Wild Tussah was started with one idea in mind; to preserve traditional weave cultures through art and design for our modern day world.” On receiving my gorgeous Day to Night bag in the post and removing it from it’s protective canvas bag, it was clear that this product has a story to tell. So I asked Danica, Wild Tussah’s Sustainable Fashion Designer and Founder, to answer a few questions. What is the story of the Day to Night bag, from how you selected the artisans to how it is made? The Day to Night bag was designed to incorporate a Lu weave I found in Saigon. When I first came across the weave, I didn’t know who made it. All I knew was that I had never seen such […] Read More
